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Advertising : a behavioral approach for managers / Edmund W.J. Faison.


New York : Wiley, [1980] .
ISBN 9780471049562, 0471049565

Location Call Number Status Consortium Loan
George Washington
Mt. Vernon campus stacks
HF5822 .F34 Available Request
American
LIB stacks
HF5822 .F34 Available Request
UDC
Van Ness stacks
HF 5822 .F34 Available Request
Howard
Founders Library stacks
HF5822 F34 Available Request
Subjects Advertising -- Psychological aspects.
Advertising.
Publicité
Publicité -- Aspect psychologique.
Werbepsychologie.
Series Wiley series in marketing.
Description xiii, 783 pages : illustrations ; 24 cm.
Copyright Date [1980]
©1980
Notes Includes bibliographical references and index.
Network Numbers (OCoLC)5448736
(OCoLC)ocm05448736
WorldCat Search OCLC WorldCat
WorldCat Identities Faison, Edmund W. J., 1926-1989.
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