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Perspectives on strategic marketing management / [edited by] Roger A. Kerin, Robert A. Peterson.

; Peterson, Robert A. (Robert Allen), 1944-
Boston : Allyn and Bacon, [1980] .
ISBN 9780205067220, 0205067220

Location Call Number Status Consortium Loan
George Washington
WRLC Shared Collections Facility
HF 5415.13 .P38 (show me on map) Off-site
Request
American
LIB stacks
HF5415.13 .P38 Available Request
UDC
Van Ness stacks
HF 5415.13 .P38 Available Request
Other Authors Kerin, Roger A.
Peterson, Robert A. 1944-
Subjects Kongress.
Management.
Marketing -- Management.
Marketing.
Description xii, 493 pages : illustrations ; 25 cm
Copyright Date [1980]
©1980
Notes Includes bibliographical references.
Network Numbers (OCoLC)5171139
(OCoLC)ocm05171139
WorldCat Search OCLC WorldCat

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