cover image

Gender advertisements / Erving Goffman.


Cambridge, Mass. : Harvard University Press, [1979] .
ISBN 0060906330

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Subjects Geschlecht.
Papel del sexo en la publicidad.
Rôle selon le sexe dans la publicité
Sex in advertising.
Simbolismo en la publicidad.
Symbolisme dans la publicité
Werbung.
Series Studies in the anthropology of visual communication ; v. 3, no. 2.
Description ix, 84 pages : illustrations ; 29 cm
Copyright Date [1979]
©1976
Notes Originally published by the Society for the Anthropology of Visual Communication, Washington, and issued as volume 3, numbers 2 of Studies in the anthropology of visual communication.
Includes bibliographical references.
Contents Gender display -- picture frames -- Gender commercials. Relative size -- The feminine touch -- Function ranking -- The family -- The ritualization of subordination -- Licensed withdrawal -- Conclusion.
Genre Case studies.
Network Numbers (OCoLC)5013940
WorldCat Search OCLC WorldCat
WorldCat Identities Goffman, Erving.
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