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Information sources in advertising history / edited and compiled by Richard W. Pollay.

Westport, Conn. : Greenwood Press, 1979.
ISBN 0313214220, 9780313214226

Location Call Number Status Consortium Loan
George Washington
WRLC Shared Collections Facility
HF 5811 .P64 (show me on map) Off-site
Mt. Vernon campus stacks
Z7164.C81 P66 c.2 Available Request
Mt. Vernon campus stacks
Z7164.C81 P66 Available Request
LIB stacks
HF5811.3 .P64 Available Request
Van Ness stacks
HF58811 .P6 Available Request
George Mason
Fenwick stacks
HF5811 .P62x Available Request
Founders Library, Reference
Z7164 C81 P66 Available Request
WRLC Shared Collections Facility
WRLC Shared Copy.
WRLC Shared Collections Facility
HF5811 .P64 1979 Off-site
Subjects Advertising -- History -- Bibliography.
PubliciteĢ -- Histoire -- Bibliographie.
Description xiv, 330 pages ; 24 cm
Copyright Date 1979.
Notes Includes index.
Contents Part I. Overview -- Types of literature on advertising in history : inadequacies and needs / Richard W. Pollay -- Part II. Bibliographic essays -- Some sources of economic data on advertising / Julian L. Simon -- Commercial and professional sources of data for advertising research / Margaret A. Muller -- The trade press of advertising : its content and contribution to the profession / Quentin J. Schultze -- Part III. Annotated bibliographies -- Part IV. Directories.
Genre Bibliography.
Network Numbers (OCoLC)4859099
WorldCat Search OCLC WorldCat
WorldCat Identities Pollay, Richard W.
Publication timeline, list of works, related names and subjects and other information


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