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An information processing theory of consumer choice / James R. Bettman.

Reading, Mass. : Addison-Wesley Pub. Company, [1979] .
ISBN 0201008343, 9780201008340

Location Call Number Status Consortium Loan
LIB stacks
HC79.C6 B46 Available Request
Lauinger stacks
HC79.C6 B46 Available Request
Subjects Consommateurs -- États-Unis.
Consumers -- United States.
United States.
Series Advances in marketing series.
Description xiv, 402 pages : illustrations ; 25 cm.
Copyright Date [1979]
Notes Includes indexes.
Includes bibliographical references (pages 355-382).
Contents Introduction -- Overview of an information processing theory of consumer choice -- Motivational mechanisms in consumer choice -- Attention and perceptual processes -- Information acquisition and evaluation -- Memory functions -- Decision processes: Choice among alternatives -- Decision nets and choice processes -- Consumption and learning processes: changes in choice heuristics -- Implications for public policy decisions -- Implications for marketing decisions.
Geographic Area United States
Network Numbers (OCoLC)4642032
WorldCat Search OCLC WorldCat
WorldCat Identities Bettman, James R.
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