cover image

Marketing strategy and plans : systematic marketing management / David J. Luck, O. C. Ferrell.

; Ferrell, O. C
Englewood Cliffs, N.J. : Prentice-Hall, c1979.
ISBN 0135582547

Location Call Number Status Consortium Loan
American
WRLC Shared Collections Facility
HF5415.13 .L75 Off-site
Request
George Mason
Fenwick stacks
HF5415.13 .L75 Available Request
Georgetown
Off-Campus Shelving
HF5415.13 .L75 Available Request
Other Authors Ferrell, O. C.
Subjects Marketing -- Management -- United States -- Case studies.
Marketing -- Management -- United States.
Description xv, 474 p. : ill. ; 25 cm.
Notes Includes index.
Bibliography: p. 455-461.
Geographic Area United States
Network Numbers (OCoLC)04496311
(OCoLC)4496311
WorldCat Search OCLC WorldCat

Services

Export citation to: RefWorks