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Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt / edited by Alan R. Andreasen, David M. Gardner.

; Gardner, David Morgan, 1936- ; Converse, Paul Dulaney, 1889-
Chicago : American Marketing Association, [1979] .
ISBN 9780877571162, 0877571163

Location Call Number Status Consortium Loan
George Washington
Gelman stacks
HF 5415 .D4883 (show me on map) Available Request
WRLC Shared Collections Facility
HF5415 .D4883 Off-site
Off-Campus Shelving
HF5415 .D4883 Available Request
Other Authors Andreasen, Alan R., 1934-
Converse, Paul Dulaney, 1889-
Gardner, David Morgan, 1936-
Subjects Marketing -- Congresses.
Marketing research -- Congresses.
Marketing research.
Series Proceedings series (American Marketing Association)
Description v, 148 pages ; 23 cm.
Copyright Date [1979]
Notes "Papers ... presented at the tenth Paul D. Converse Symposium held at the University of Illinois, May 22-23, 1978."
Includes bibliographical references (pages 131-148).
Genre Conference papers and proceedings.
Network Numbers (OCoLC)4496195
WorldCat Search OCLC WorldCat


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