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Attitude research plays for high stakes / John C. Maloney, editor, Bernard Silverman, editor.

; Maloney, John Clement, 1929- ; Silverman, Bernard, 1945- ; American Marketing Association
Chicago : American Marketing Association, c1979.
ISBN 0877571171

Location Call Number Status Consortium Loan
American
WRLC Shared Collections Facility
HF5415.2 .A773 1977 Off-site
Request
Georgetown
Off-Campus Shelving
HF5415.2 .A773 1977 Available Request
Other Authors Maloney, John Clement, 1929-
Silverman, Bernard, 1945-
American Marketing Association.
Subjects Attitude (Psychology) -- Testing
Consumers -- Attitudes
Marketing research
Series Proceedings series (American Marketing Association)
Description vii, 279 p. : ill. ; 23 cm.
Notes Includes bibliographies.
Network Numbers (OCoLC)04495998
(OCoLC)4495998
WorldCat Search OCLC WorldCat

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