cover image

Marketing a new product : its planning, development, and control / Robert D. Hisrich, Michael P. Peters.

; Peters, Michael P
Menlo Park, Calif. : Benjamin/Cummings Pub. Company, [1978] .
ISBN 0805341021

Location Call Number Status Consortium Loan
WRLC Shared Collections Facility
HD69.N4 H55 Off-site
Van Ness stacks
HD69.N4 H55 Request
George Mason
Fenwick stacks
HD69.N4 H55 Available Request
Other Authors Peters, Michael P.
Subjects Marketing.
New products.
Description ix, 358 pages : illustrations ; 25 cm.
Copyright Date [1978]
Notes Includes bibliographies and indexes.
Network Numbers (OCoLC)04224324
WorldCat Search OCLC WorldCat
WorldCat Identities Hisrich, Robert D.
Publication timeline, list of works, related names and subjects and other information


Export citation to: RefWorks