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Marketing a new product : its planning, development, and control / Robert D. Hisrich, Michael P. Peters.

; Peters, Michael P
Menlo Park, Calif. : Benjamin/Cummings Pub. Company, [1978] .
ISBN 0805341021

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American
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HD69.N4 H55 Off-site
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Other Authors Peters, Michael P.
Subjects Marketing.
New products.
Description ix, 358 pages : illustrations ; 25 cm.
Copyright Date [1978]
©1978
Notes Includes bibliographies and indexes.
Network Numbers (OCoLC)04224324
(OCoLC)4224324
WorldCat Search OCLC WorldCat
WorldCat Identities Hisrich, Robert D.
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