Beyond media : new approaches to mass communication / [edited by] Richard W. Budd, Brent D. Ruben.

; Ruben, Brent D
Rochelle Park, N.J. : Hayden Book Company, [1979] .
ISBN 0810456445

Location Call Number Status Consortium Loan
George Washington
WRLC Shared Collections Facility
P 90 .B487 (show me on map) Off-site
Request
American
LIB stacks
P90 .B487 Available Request
UDC
Temporarily Unavailable
P 90 .B487 Available Request
George Mason
Fenwick stacks
P90 .B487 Available Request
Other Authors Budd, Richard W.
Ruben, Brent D.
Subjects Aufsatzsammlung.
Mass media.
Massenkommunikation.
Massenmedien.
Médias.
Description 292 pages : illustrations ; 24 cm
Copyright Date [1979]
©1979
Notes Includes bibliographical references and index.
Also issued online.
Contents [Dialogue] -- Mass communication : media, messages, and myth -- The big four mass media : actualities and expectations / Leslie G. Moeller -- On the mass media and mass communication : notes toward a theory / Lee Thayer -- Counterpoint : Moeller and Thayer -- In search of alternatives -- [Alternatives] -- Notes toward a reformulation -- Extending the concept -- Libraries : relics or precursors / David Davidson and Richard W. Budd -- The transmission of cultural heritage : museums / Victor J. Danilov -- We speak that we do know : religion as mass communication / James Hitchcock -- Political campaigning and image building / Richard Redman -- Architecture : medium and message / Brent D. Ruben and Paolo Soleri -- Sardi's : something beyond food / Vincent Sardi -- Broadway : a sound heard around the world / Ken Waissman and Maxine Fox -- The private turning public : the visual arts as mass communication / Robert E. Mueller.
Network Numbers (OCoLC)4211079
(OCoLC)ocm04211079
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