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Marketing literature : development and appraisal / Robert D. W. Bartels.


New York : Arno Press, 1978 [orig. 1941] .
ISBN 0405111657

Location Call Number Status Consortium Loan
American
WRLC Shared Collections Facility
HF5415 .B3615 Off-site
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Subjects Marketing literature.
Description vi, 525 p. ; 24 cm.
Notes Originally presented as the author's thesis, Ohio State, 1941.
Includes bibliographical footnotes.
Network Numbers (OCoLC)04192476
(OCoLC)4192476
WorldCat Search OCLC WorldCat

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