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Early development and conceptualization of the field of marketing / edited by Henry Assael.


New York : Arno Press, 1978.
ISBN 0405111886

Location Call Number Status Consortium Loan
American
WRLC Shared Collections Facility
HF5415 .E15 Off-site
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Other Authors Assael, Henry
Subjects Marketing
Description [171] p. in various pagings.
Notes A collection of selections reprinted from various sources published 1901-1960.
Contents Coolsen, F. G. Appraisal of contributions to marketing thought by late nineteenth-century liberal economists.--U.S. Industrial Commission. Report of the Industrial Commission on the distribution of Farm products.--Cherington, P. T. The elements of marketing.--Johnson, J. F. Modern distribution.--Shaw, A. W. Some problems in market distribution.
Network Numbers (OCoLC)04192446
(OCoLC)4192446
WorldCat Search OCLC WorldCat

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