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Newspaper organization and management [by] Frank W. Rucker [and] Herbert Lee Williams.

; Williams, Herbert Lee, author
3d ed.. Ames, Iowa State University Press [1969] .
ISBN 0813811503

Location Call Number Status Consortium Loan
George Washington
Gelman stacks
PN 4734 .R78 1974 (show me on map) Available Request
WRLC Shared Collections Facility
PN 4775 .R8 1969 (show me on map) Off-site
LIB stacks
PN4775 .R8 1978 Available Request
Van Ness stacks
PN4775 .R8 1969 Request
Van Ness stacks
PN4775 .R8 1969 Request
WRLC Shared Collections Facility
PN4775 .R78 1974 Off-site
George Mason
Fenwick stacks
PN4734 .R78 1978 Available Request
Lauinger stacks
PN4775 .R78 1974 Available Request
Founders Library stacks
PN4775 R78 1974 Available Request
Founders Library stacks
PN4734 R78 1978 Available Request
Other Authors Williams, Herbert Lee,
Subjects Journalism.
Description xii, 579 pages illustrations, facsimiles 24 cm
Copyright Date [1969]
Notes Includes bibliographical references (pages 565-569) and index.
Contents Pt.1. Organization and equipment. The newspaper's obligation is to inform ; Proper organization is essential ; Types of newspaper ownership and operation ; Personnel requirements of the newspaper ; Equipment for today's newspaper ; The computerized newspaper ; Housing and arranging the newspaper plant -- Pt.2. Production and service. Factors that affect production ; 350 ways to cut newspaper costs and boost revenue ; Serving the public through advertising ; Developing classified advertising ; Building and maintaining circulation ; Obtaining and handling carriers ; Standardizing circulation facts ; Commercial printing, a supplementary service -- Pt.3. Financial and legal questions. Evaluating and financing the newspaper ; Newspaper accounting and cost control ; Legal questions that confront newspapers ; The newspaper's tax problems -- Pt.4. Public relations. The newspaper's relation to its community ; Building goodwill with readers ; Promoting the newspaper's services ; Benefits from newspaper research -- Pt.5. Relations within the plant. Cooperation among departments ; How to stimulate employee interest ; Management's relation to labor ; Incentives to improvement ; Qualifications for success in newspaper management.
Network Numbers (OCoLC)10229
WorldCat Search OCLC WorldCat
WorldCat Identities Rucker, Frank W. 1886-1975.
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