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Fundamentals of advertising research / Alan D. Fletcher, Thomas A. Bowers.

; Bowers, Thomas A
Columbus, Ohio : Grid Pub., c1979.
ISBN 0882441787

Location Call Number Status Consortium Loan
American
LIB stacks
HF5814 .F57 Available Request
Howard
Founders Library stacks
HF5814 F57 Available Request
Marymount
WRLC Shared Collections Facility
WRLC Shared Copy.
WRLC Shared Collections Facility
HF5814 .F612 1979 Off-site
Request
Other Authors Bowers, Thomas A.
Subjects Advertising -- Research.
Description 340 p. : ill. ; 24 cm.
Notes Includes bibliographies and index.
Network Numbers (OCoLC)04056545
(OCoLC)4056545
WorldCat Search OCLC WorldCat

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