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Dynamic competitive strategy & product life cycles / Chester R. Wasson.

; Wasson, Chester R. Product management: product life cycles and competitive marketing strategy
3d ed.. Austin, Tex. : Austin Press, c1978.
ISBN 0914872141, 0914872133

Location Call Number Status Consortium Loan
American
WRLC Shared Collections Facility
HF5415.15 .W375 1978 Off-site
Request
Georgetown
Lauinger stacks
HF5415.15 .W375 1978 Available Request
Marymount
Marymount Main stacks
HF5415.15 .W323 1978 Available Request
Other Title Product management: product life cycles and competitive marketing strategy
Other Authors Wasson, Chester R.
Subjects Product life cycle.
Product management.
Description vi, 376 p. : ill. ; 24 cm.
Notes Title of first edition: Product management: product life cycles and competitive marketing strategy.
Includes index.
Bibliography: p. 367-370.
Network Numbers (OCoLC)04055804
(OCoLC)4055804
WorldCat Search OCLC WorldCat

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