Evaluating advertising : a bibliography of the communications process / Benjamin Lipstein and William J. McGuire.

; McGuire, William James, 1925-
New York : Advertising Research Foundation, c1978.

Location Call Number Status Consortium Loan
American
WRLC Shared Collections Facility
HF5823.3 .L57 Off-site
Request
Other Authors McGuire, William James, 1925-
Subjects Advertising -- Bibliography.
Television advertising -- Bibliography.
Description xxxv, 362 p. ; 28 cm.
Notes Includes index.
Network Numbers (OCoLC)04035660
(OCoLC)4035660
WorldCat Search OCLC WorldCat

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