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Research frontiers in marketing : dialogues and directions--1978 educators conference proceedings / Subhash C. Jain, editor.


Chicago : American Marketing Association, [1978] .
ISBN 0877571090

Location Call Number Status Consortium Loan
American
LIB stacks
HF5415.A2 A58 1978 pt.2 Request
George Mason
Fenwick stacks
HF5415.2 .R43 Available Request
Fenwick stacks
HF5415.2 .R43 Available Request
Georgetown
Lauinger stacks
HF5415.2 .R43 Available Request
Other Authors Jain, Subhash C., 1942-
Subjects Marketing research -- United States
Series American Marketing Association. Educators' conference ; 1978
Description xi, 443 p.
Notes Includes bibliographical references and author index.
Geographic Area United States
Network Numbers (OCoLC)03893516
(OCoLC)3893516
WorldCat Search OCLC WorldCat

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