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Advertising : its role in modern marketing / S. Watson Dunn, Arnold M. Barban.

; Barban, Arnold M
4th ed.. [Hinsdale, Ill.] : Dryden Press, [1978] .
ISBN 0030143411

Location Call Number Status Consortium Loan
American
WRLC Shared Collections Facility
HF5823 .D78 1978 Off-site
Request
WRLC Shared Collections Facility
HF5823 .D78 1978 Off-site
Request
George Mason
Fenwick stacks
HF5823 .D78 1978 Available Request
Other Authors Barban, Arnold M.
Subjects Advertising.
Description xix, 741 p. : ill. ; 27 cm.
Copyright Date [1978]
©1978
Notes Includes bibliographies and index.
Network Numbers (OCoLC)03877547
(OCoLC)3877547
WorldCat Search OCLC WorldCat

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