Brand loyalty: Measurement and management / Jacob Jacoby, Robert W. Chestnut.

; Chestnut, Robert W
New York: John Wiley, [1978].

Location Call Number Status Consortium Loan
American
LIB stacks
HF5415.3 .J32 Available Request
George Mason
Fenwick stacks
HF5415.3 .J32 Available Request
Fenwick stacks
HF5415.3 .J32 Available Request
Other Authors Chestnut, Robert W.
Subjects Brand choice
Brand name products.
Consumers' preferences
Marketing -- Management.
Product management.
Description xi, 157 p.: ill.; 22 cm.
Notes "A Ronald Press Publication"
Includes indexes.
Bibliography: p. 121-149
Network Numbers (OCoLC)03855823
(OCoLC)3855823
WorldCat Search OCLC WorldCat

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