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Brand loyalty: Measurement and management / Jacob Jacoby, Robert W. Chestnut.

; Chestnut, Robert W
New York: John Wiley, [1978].

Location Call Number Status Consortium Loan
LIB stacks
HF5415.3 .J32 Available Request
Other Authors Chestnut, Robert W.
Subjects Brand choice
Brand name products.
Consumers' preferences
Marketing -- Management.
Product management.
Description xi, 157 p.: ill.; 22 cm.
Notes Bibliography: p. 121-149
Includes indexes. LOCAL
"A Ronald Press Publication" LOCAL
Network Numbers (OCoLC)03855823
WorldCat Search OCLC WorldCat


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