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Comparison advertising : a worldwide study / J.J. Boddewyn, Katherin Marton ; with the special assistance of IAA national chapters ; Rita Bari [and others].

; Marton, Katherin, author ; International Advertising Association (1950- )
New York : Hastings House, [1978] .
ISBN 0803812493, 9780803812499

Location Call Number Status Consortium Loan
George Washington
Mt. Vernon campus stacks
HF5827 .B577 Available Request
American
LIB stacks
HF5827 .B577 Available Request
Catholic
Mullen Library stacks
HF5827 .B577 Available Request
WRLC Shared Collections Facility
HF5827 .B577 Off-site
Request
George Mason
Fenwick stacks
HF5827 .B577 Available Request
Georgetown
Lauinger stacks
HF5827 .B577 Available Request
Howard
Founders Library stacks
HF5827 B577 Available Request
Marymount
Marymount Main stacks
HF5827 .B666 1978 Available Request
Other Authors Marton, Katherin,
International Advertising Association (1950- )
Subjects Comparative advertising.
Publicité comparative.
Vergleichende Werbung.
Description x, 245 pages : illustrations ; 24 cm.
Copyright Date [1978]
©1978
Notes "A worldwide study sponsored by the International Advertising Association."
Includes index.
Network Numbers (OCoLC)3844672
(OCoLC)ocm03844672
WorldCat Search OCLC WorldCat
WorldCat Identities Boddewyn, J. J.
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