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Comparison advertising : a worldwide study / J.J. Boddewyn, Katherin Marton ; with the special assistance of IAA national chapters ; Rita Bari [and others].

; Marton, Katherin, author ; International Advertising Association (1950- )
New York : Hastings House, [1978] .
ISBN 0803812493, 9780803812499

Location Call Number Status Consortium Loan
George Washington
Mt. Vernon campus stacks
HF5827 .B577 Available Request
LIB stacks
HF5827 .B577 Available Request
Mullen Library stacks
HF5827 .B577 Available Request
WRLC Shared Collections Facility
HF5827 .B577 Off-site
George Mason
Fenwick stacks
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Lauinger stacks
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Founders Library stacks
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Marymount Main stacks
HF5827 .B666 1978 Available Request
Other Authors Marton, Katherin,
International Advertising Association (1950- )
Subjects Comparative advertising.
Publicité comparative.
Vergleichende Werbung.
Description x, 245 pages : illustrations ; 24 cm.
Copyright Date [1978]
Notes "A worldwide study sponsored by the International Advertising Association."
Includes index.
Network Numbers (OCoLC)3844672
WorldCat Search OCLC WorldCat
WorldCat Identities Boddewyn, J. J.
Publication timeline, list of works, related names and subjects and other information


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