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Issues in advertising : the economics of persuasion / edited by David G. Tuerck.

; American Enterprise Institute for Public Policy Research
Washington : American Enterprise Institute for Public Policy Research, [1978] .
ISBN 9780844721279, 0844721271, 0844721263, 9780844721262

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Other Authors Tuerck, David G.
American Enterprise Institute for Public Policy Research.
Subjects Advertising -- Economic aspects -- Congresses.
Advertising -- Economic aspects.
Aufsatzsammlung.
Publicité -- Aspect économique -- Congrès.
Publicité -- Aspect économique.
Publicité -- Législation.
Werbung.
Series AEI symposia ; 78D.
Description 284 pages ; 23 cm.
Copyright Date [1978]
©1978
Notes Papers presented at a conference sponsored by the American Enterprise Institute and held June 10-11, 1976 in Washington, D.C.
Includes bibliographical references.
Genre Conference proceedings.
Network Numbers (OCoLC)3843209
(OCoLC)ocm03843209
WorldCat Search OCLC WorldCat

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