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Basic marketing : a managerial approach / E. Jerome McCarthy.


6th ed.. Homewood, Ill. : R.D. Irwin, 1978.
ISBN 0256020485

Location Call Number Status Consortium Loan
George Washington
Mt. Vernon campus stacks
HF5415.13 .M3 1978 Available Request
American
WRLC Shared Collections Facility
HF5415.13 .M22 1978 Off-site
Request
Catholic
WRLC Shared Collections Facility
HF5415.13 .M3 1978 Off-site
Request
UDC
Van Ness stacks
HF 5415.13 .M3 1978 Available Request
George Mason
Fenwick stacks
HF5415.13 .M3 1978 Available Request
Georgetown
Off-Campus Shelving
HF5415.13 .M3 1978 Available Request
Subjects Marketing -- Gestion.
Marketing -- Management.
Marketing.
Description xix, 767 pages : illustrations ; 24 cm
Copyright Date 1978.
Notes Includes bibliographical references and indexes.
Network Numbers (OCoLC)3831583
(OCoLC)ocm03831583
WorldCat Search OCLC WorldCat
WorldCat Identities McCarthy, E. Jerome
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