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Systematic new product development / Gordon Douglas, Philip Kemp, and Jeremy Cook.

; Kemp, Philip ; Cook, Jeremy,
New York : Wiley, 1978.
ISBN 0470263288

Location Call Number Status Consortium Loan
American
WRLC Shared Collections Facility
HF5415.125 .D68 Off-site
Request
Howard
Business Library stacks
HF5415.125 D68 1978 Available Request
Other Authors Kemp, Philip.
Cook, Jeremy,
Subjects Diversification in industry.
Marketing.
New products.
Description vii, 173 p., [5] leaves of plates : ill. ; 23 cm.
Notes "A Halsted Press book."
Includes index.
Network Numbers (OCoLC)03706344
(OCoLC)3706344
WorldCat Search OCLC WorldCat

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