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Mail and telephone surveys : the total design method / Don A. Dillman.


New York : Wiley, [1978] .
ISBN 0471215554, 9780471215554

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Subjects Data Collection.
Dienstleistung.
Enquêtes sociales.
Mudanca Social.
Post.
Postenquêtes.
Questionnaires.
Research Design.
Social surveys.
Telefon.
Telefoninterview.
Telefonische enquêtes.
USA.
Umfrage.
Description xvi, 325 pages : illustrations ; 24 cm
Copyright Date [1978]
©1978
Notes "A Wiley-Interscience publication."
Includes indexes.
Includes bibliographical references (pages 299-318).
Also issued online.
Summary This book describes the step-by-step details of how to conduct successful mail and telephone surveys through the Total Design Method. Written for the person who has at least a rudimentary knowledge of the purposes and procedures of survey research and wants specific guidance on how to mount a mail or telelphone survey. Includes a discussion of past research on surveys, administering surveys and deciding which type of survey is most appropriate for your research. Extensively treats the principles of writing questions, and the construction of questionnaires for mail or telephone, as well as the implementation of each.
Contents The total design method (TDM) : a new approach to mail and telephone surveys -- Which is best : the advantages and disadvantages of mail, telephone, and face-to-face surveys -- Writing questions: some general principles -- Constructing mail questionnaires -- Implementing mail surveys -- Constructing telephone questionnaires -- Implementing telephone surveys -- Looking to the future : prospects and concerns.
Geographic Area United States
Network Numbers (OCoLC)3559179
(OCoLC)ocm03559179
WorldCat Search OCLC WorldCat
WorldCat Identities Dillman, Don A., 1941-
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