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Behavioral and management science in marketing / edited by Harry L. Davis, Alvin J. Silk ; contributing authors, Victor J. Cook ... [et al.].

; Silk, Alvin J ; Cook, Victor J ; Institute of Management Sciences. College on Marketing
New York : Wiley, c1978.
ISBN 047107179X

Location Call Number Status Consortium Loan
LIB stacks
HF5415 .B424 Available Request
George Mason
Fenwick stacks
HF5415 .B424 Available Request
Off-Campus Shelving
HF5415 .B424 Available Request
Other Authors Davis, Harry L.
Silk, Alvin J.
Cook, Victor J.
Institute of Management Sciences. College on Marketing.
Subjects Advertising
Consumers' preferences
New products
Description v, 273 p. : ill. ; 25 cm.
Notes Includes bibliographies and index.
Papers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences. LOCAL
"A Ronald Press publication." LOCAL
Network Numbers (OCoLC)03543376
WorldCat Search OCLC WorldCat


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