cover image

Organizational buying behavior / edited by Thomas V. Bonoma and Gerald Zaltman.

; Zaltman, Gerald ; American Marketing Association ; University of Pittsburgh. Graduate School of Business
Chicago : American Marketing Association, [1978] .
ISBN 0877571066

Location Call Number Status Consortium Loan
WRLC Shared Collections Facility
HF5437 .O73 Off-site
George Mason
Fenwick stacks
HF5437 .O7 Available Request
Off-Campus Shelving
HF5437 .O7 Available Request
Other Authors Bonoma, Thomas V.
Zaltman, Gerald
American Marketing Association.
University of Pittsburgh. Graduate School of Business.
Subjects Industrial procurement -- Congresses.
Organizational behavior
Organizational behavior -- Congresses.
Purchasing -- Congresses.
Description iii, 159 pages.
Copyright Date [1978]
Notes Bibliography: pages 145-159.
Papers of a workshop sponsored by the American Marketing Association and the Graduate School of Business, University of Pittsburgh and held at the University of Pittsburgh, April, 1976. LOCAL
Network Numbers (OCoLC)03541359
WorldCat Search OCLC WorldCat


Export citation to: RefWorks