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Organizational buying behavior / edited by Thomas V. Bonoma and Gerald Zaltman.

; Zaltman, Gerald ; American Marketing Association ; University of Pittsburgh. Graduate School of Business
Chicago : American Marketing Association, [1978] .
ISBN 0877571066

Location Call Number Status Consortium Loan
WRLC Shared Collections Facility
HF5437 .O73 Off-site
George Mason
Fenwick stacks
HF5437 .O7 Available Request
Off-Campus Shelving
HF5437 .O7 Available Request
Other Authors Bonoma, Thomas V.
Zaltman, Gerald
American Marketing Association.
University of Pittsburgh. Graduate School of Business.
Subjects Industrial procurement -- Congresses.
Organizational behavior
Organizational behavior -- Congresses.
Purchasing -- Congresses.
Description iii, 159 pages.
Copyright Date [1978]
Notes Bibliography: pages 145-159.
Network Numbers (OCoLC)03541359
WorldCat Search OCLC WorldCat


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