Response latency : new measure of advertising / James MacLachlan.


New York : Advertising Research Foundation, c1977.

Location Call Number Status Consortium Loan
American
WRLC Shared Collections Facility
HF5415.3 .M25 Off-site
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Subjects Advertising -- Research -- California -- El Cerrito.
Brand choice -- California -- El Cerrito.
Description v, 182, [9] p. : ill. ; 23 cm.
Notes Originally presented as the author's thesis, University of California, Berkeley.
Bibliography: p. 176-182.
Geographic Area California
Network Numbers (OCoLC)03508650
(OCoLC)3508650
WorldCat Search OCLC WorldCat

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