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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

; Peterson, Robert A. (Robert Allen), 1944-
Boston : Allyn and Bacon, c1978.
ISBN 0205059805

Location Call Number Status Consortium Loan
WRLC Shared Collections Facility
HF5415 .K453 Off-site
Other Authors Peterson, Robert A. 1944-.
Subjects Marketing -- Case studies.
Marketing -- Decision making.
Marketing -- Management.
Description xii, 427 p.
Notes Includes bibliographical references and index.
Network Numbers (OCoLC)03447270
WorldCat Search OCLC WorldCat


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