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Psychological principles of marketing and consumer behavior / Steuart Henderson Britt.


Lexington, Mass. : Lexington Books, [1978] .
ISBN 066901513X, 9780669015133

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HF 5415.125 .B74 1978 (show me on map) Off-site
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Subjects Advertising -- Psychological aspects.
Consommateurs -- Psychologie.
Consumentengedrag.
Consumer behavior.
Marketing -- Aspect psychologique.
Marketing -- Psychological aspects.
Marketing.
Motivation research (Marketing)
Motivation, Études de (Marketing)
Publicité -- Aspect psychologique.
Description xviii, 532 pages : illustrations ; 24 cm
Copyright Date [1978]
©1978
Notes Includes bibliographical references (pages 487-523) and index.
Network Numbers (OCoLC)3396612
(OCoLC)ocm03396612
WorldCat Search OCLC WorldCat
WorldCat Identities Britt, Steuart Henderson, 1907-1979.
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