Throughout July 2018 users will experience some minor, temporary disruptions to library services as we transition to an improved library management and search system. Click here for more information or contact us for questions.
cover image

Democracy for hire : a history of American political consulting / Dennis W. Johnson.


New York, NY : Oxford University Press, [2017] .
ISBN 9780190272715, 9780190272692, 9780190272708, 0190272694, 9780190272722

Location Call Number Status Consortium Loan
George Washington
Gelman stacks
JK2281 .J624 2017 (show me on map) Available Request
WRLC
Shared E-Resources Collection - Available to All
Shared Electronic Book
WRLC Shared Collections Facility
JK2281 .J624 2017 Off-site
Request
American
LIB stacks
JK2281 .J624 2017 Available Request
Georgetown
Lauinger stacks
JK2281 .J624 2017 Available Request
Marymount
Marymount Electronic Books
JK2281 .J646 2016 Electronic Book
Subjects POLITICAL SCIENCE -- Political Ideologies -- Democracy.
POLITICAL SCIENCE -- Political Process -- Elections.
POLITICAL SCIENCE -- Political Process -- Political Advocacy.
Political campaigns -- United States -- History -- 20th century.
Political campaigns -- United States -- History -- 21st century.
Political campaigns.
Political consultants -- United States -- History -- 20th century.
Political consultants -- United States -- History -- 21st century.
Political consultants.
Political culture -- United States -- History -- 20th century.
Political culture -- United States -- History -- 21st century.
Political culture.
Public relations and politics -- United States -- History -- 20th century.
Public relations and politics -- United States -- History -- 21st century.
Public relations and politics.
United States.
Description xiii, 591 pages, 8 unnumbered pages of plates : illustrations, portraits ; 25 cm
Copyright Date [2017]
©2017
Notes Includes bibliographical references (pages 485-576) and index.
Summary "During the nineteenth and early twentieth centuries, political campaigns were run by local political parties, volunteers, and friends of candidates; but as party loyalties among voters began to weaken, and political parties declined as sources of manpower and strategy, professional consultants swept in to carry the day. Political consulting emerged as a profession in the 1930s with writers Leone Baxter and Clem Whitaker, the husband and wife team who built their business, in part, with a successful campaign to destroy Upton Sinclair's 1934 bid for governor of California. With roots in advertising and public relations, political consulting has since developed into a highly professionalized business worth hundreds of millions of dollars. In fact, some of the top campaign consulting outfits have more recently come full circle and merged to create new public relations firms, serving not just candidates but also shaping public advocacy campaigns for businesses and nonprofits. Johnson, an academic who has also worked on campaigns alongside the likes of James Carville and pollster Peter D. Hart, suffuses his history with the stories of the colorful characters who have come to define the profession of consulting, from its beginning to its present. This will be the most complete and sweeping story of the profession to date. As such it tells not just the making of a political business but the very contours of modern American politics."-- Provided by publisher.
"Though they work largely out of the public eye, political consultants-- "image merchants" and "kingmakers" to candidates-- play a crucial role in shaping campaigns. They persuaded Barry Goldwater to run for president, groomed former actor Ronald Reagan for the California governorship, helped derail Bill Clinton's health care initiative, and carried out the swiftboating of John Kerry. As Dennis Johnson argues in this history of political consulting in the United States, they are essential to modern campaigning, often making positive contributions to democratic discourse, and yet they have also polarized the electorate with their biting messages. During the nineteenth and early twentieth centuries, political campaigns were run by local political parties, volunteers, and friends of candidates; but as party loyalties among voters began to weaken, and political parties declined as sources of manpower and strategy, professional consultants swept in to carry the day. Political consulting emerged as a profession in the 1930s with writers Leone Baxter and Clem Whitaker, the husband and wife team who built their business, in part, with a successful campaign to destroy Upton Sinclair's 1934 bid for governor of California. With roots in advertising and public relations, political consulting has since developed into a highly professionalized business worth hundreds of millions of dollars. In fact, some of the top campaign consulting outfits have more recently come full circle and merged to create new public relations firms, serving not just candidates but also shaping public advocacy campaigns for businesses and nonprofits. Johnson, an academic who has also worked on campaigns alongside the likes of James Carville and pollster Peter D. Hart, suffuses his history with the stories of the colorful characters who have come to define the profession of consulting, from its beginning to its present. This will be the most complete and sweeping story of the profession to date. Moving beyond the making of a political business, this book also describes the very contours of modern American politics."-- Provided by publisher.
Contents The early business of political consulting, 1930s-1960s. In the beginning, Whitaker and Baxter ; Measuring public opinion, 1930s-1960s ; Radio, television, and campaigning, 1920s-1960 ; The pioneers ; Consultants and presidential campaigns, 1964 and 1968, and consulting abroad -- The expansion and growth of consulting, 1970s-1980s. Money, campaigns and the next generation of consultants ; The evolution of polling ; The media revolution ; Voter contact : targeting, direct mail, and phone banks ; Consultants and presidential campaigns, 1972, 1976, and 1980 ; State and local elections, ballot issues ; Consultants and presidential campaigns, 1984 and 1988 -- The transformation of consulting and challenges ahead, 1990-present. A new generation of consultants ; Consultants and presidential campaigns, 1992 and 1996 ; Technological advances ; Consulting, issue campaigns, and government affairs ; Consultants and presidential campaigns, 2000 and 2004 ; Consulting internationally ; Consultants and presidential campaigns, 2008 and 2012 ; Outside groups, plutocrats, and dark money : consultants and the 2016 presidential campaign ; Political consulting today -- Appendix A. Key consultants and senior advisers for presidential candidates, 1952-2016 -- Appendix B. American Association of Political Consultants Hall of Fame inductees.
Genre History.
Other Identifiers 99969745521
Geographic Area United States
Network Numbers (OCoLC)945231166
WorldCat Search OCLC WorldCat

Services

Export citation to: RefWorks