Increasing marketing productivity and Conceptual and methodological foundation of marketing; 1973 combined proceedings. Edited by Thomas V. Greer.

; Greer, Thomas V ; American Marketing Association. Conceptual and methodological foundation of marketing ; International Marketing Conference (1973 : St. Louis)
Chicago [1974] .

Location Call Number Status Consortium Loan
American
LIB stacks
HF5415.A2 A58 1973 Available Request
George Mason
Fenwick stacks
HF5415 .A58I6 Available Request
Georgetown
Lauinger stacks
HF5415 .A575 1974 Available Request
Howard
Founders Library stacks
HF5415 A57549 1974 Available Request
Other Title Conceptual and methodological foundation of marketing.
Other Authors Greer, Thomas V.
American Marketing Association.
International Marketing Conference (1973 : St. Louis)
Subjects Marketing -- Social aspects
Marketing -- Study and teaching
Marketing research
Series American Marketing Association. Educators' conference, 1973
Description xxix, 543 pages illustrations 28 cm.
Copyright Date [1974]
Notes "Proceedings were prepared for the International Marketing Conference held in St. Louis from April 23-26, 1973 and the Educators' Conference held in Washington, D.C. from August 12-15, 1973."
Includes bibliographical references.
Network Numbers (OCoLC)01007901
(OCoLC)1007901
WorldCat Search OCLC WorldCat

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