Increasing marketing productivity and Conceptual and methodological foundation of marketing; 1973 combined proceedings. Edited by Thomas V. Greer.
|Location||Call Number||Status||Consortium Loan|
|HF5415.A2 A58 1973||Available||Request|
|HF5415 .A575 1974||Available||Request|
Founders Library stacks
|HF5415 A57549 1974||Available||Request|
Conceptual and methodological foundation of marketing.
Greer, Thomas V.
American Marketing Association.
International Marketing Conference (1973 : St. Louis)
Marketing -- Social aspects
Marketing -- Study and teaching
American Marketing Association. Educators' conference, 1973
xxix, 543 pages illustrations 28 cm.
"Proceedings were prepared for the International Marketing Conference held in St. Louis from April 23-26, 1973 and the Educators' Conference held in Washington, D.C. from August 12-15, 1973."
Includes bibliographical references.
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