How to evaluate mass communications; the controlled field experiment, by Jack B. Haskins.


[New York], [Advertising Research Foundation], [?1968] .

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Subjects Advertising -- Research.
Communication -- Recherche.
Massenkommunikation.
Medias -- Recherche.
Publicite -- Recherche.
Series Advertising Research Foundation. Advertising research monographs.
Description vi, 96 pages illustrations 22 cm.
Copyright Date [?1968]
Notes On cover: ARF Monograph
Includes bibliographical references (pages 77-87).
Network Numbers (OCoLC)ocm00497524
(OCoLC)497524
WorldCat Search OCLC WorldCat

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