Marketing in our American economy / edited by Howard T. Hovde.

; Hovde, Howard Thorne, editor
Philadelphia, 1940.

Location Call Number Status Consortium Loan
George Washington
Gelman stacks
v .207-209 bound together
Gelman stacks
H1.A4 v.207 Available Request
WRLC Shared Collections Facility
Vols. 207-209 bound together
WRLC Shared Collections Facility
H1 .A4 vol. 207-209 Off-site
Jacob Burns Law (George Washington)
GW Law: Restricted access policy--Borrowing through ILL only
H1 .A4 v.209
Other Authors Hovde, Howard Thorne,
Subjects Marketing.
Series Annals of the American Academy of Political and Social Science ; v. 209.
Description xii, 259 pages diagrams 24 cm.
data file rda
Copyright Date 1940.
Notes Pages [i]-[iv] advertising matter.
Contents Marketing motivations.--Marketing machinery in motion.--Marketing costs and spreads.--Social and political aspects of marketing.--The future of marketing.
The consumer market: income, expenditure, and savings / Wroe Alderson. -- Consumption, the end result of marketing / Roland S. Vaile. -- The amplitude of the marketing task / Hugh B. Killough. -- Manufacturers' marketing problems / Edwin B. George. -- Wholesaling and the wholesaler / Albert Haring. -- Progressive retail management / Malcolm D. Taylor. -- Integrated marketing institutions / William Girdner. -- The advertising and selling process / Harry R. Tosdal. -- The function of management in marketing / Donald R.G. Cowan. -- Strategies and policies in marketing / Paul T. Cherington and Harrison A. Roddick. -- The competitive struggle for market control / David R. Craig and Werner K. Gabler. -- Pricing processes and policies / Corwin D. Edwards. -- Costs and profits in marketing / N.H. Engle. -- Criteria of marketing efficiency / Theodore N. Beckman. -- Consumer standards and marketing / Donald E. Montgomery. -- Employment, wages, and labor relations in marketing / P.D. Converse. -- Education and training for marketing / Paul H. Nystrom. -- Marketing legislation / Ewald T. Grether. -- Legislative barriers to marketing progress / Marketing research / Wilford L. White. -- The next decade in marketing / Charles F. Phillips.
Genre Electronic books
Network Numbers (OCoLC)946577
WorldCat Search OCLC WorldCat


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