Consumer decision processes; marketing and advertising implications [by] Francesco M. Nicosia.

; University of California, Berkeley. School of Business Administration ; University of California, Berkeley. Survey Research Center
Englewood Cliffs, N.J., Prentice-Hall [1966] .

Location Call Number Status Consortium Loan
George Washington
Gelman stacks
HF 5415.3 .N5 Available Request
LIB stacks
HF5415.3 .N5 Available Request
Off-Campus Shelving
HF5415.3 .N5 Available Request
Business Library stacks
HF5415.3 N5 Available Request
Other Authors University of California, Berkeley. School of Business Administration.
University of California, Berkeley. Survey Research Center.
Subjects Consommateurs -- Comportement.
Consommateurs -- Préférences.
Consommation (Économie politique) -- Prise de décision.
Consumer behavior.
Consumption (Economics)
Études de motivation.
Series Prentice-Hall behavioral sciences in business series.
Prentice-Hall international series in management.
Description xviii, 284 pages illustrations 24 cm.
Copyright Date [1966]
Notes "A project of the Consumer behavior program, School of Business Administration and Survey Research Center, University of California at Berkeley."
Includes bibliographical references (pages 247-272).
Contents Introductory premises: consumer behavior and decision processes -- Consumer decision processes in marketing -- Consumer decision processes in the economic theory of demand -- On some notions of consumer decision processes in the behavioral sciences -- Consumer decision process: some generalizations -- A comprehensive scheme of a consumer decision process -- Models of consumer decision processes.
Network Numbers (OCoLC)934130
WorldCat Search OCLC WorldCat
WorldCat Identities Nicosia, Francesco M.
Publication timeline, list of works, related names and subjects and other information


Export citation to: RefWorks