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The information seekers; an international study of consumer information and advertising image [by] Hans B. Thorelli, Helmut Becker [and] Jack Engledow.

; Becker, Helmut, 1937- joint author ; Engledow, Jack, 1931- joint author
Cambridge, Mass., Ballinger Pub. Co. [1974, c1975] .
ISBN 9780884102656, 0884102653

Location Call Number Status Consortium Loan
WRLC Shared Collections Facility
HC110.C6 T47 Off-site
Off-Campus Shelving
HC110.C6 T47 1975 Available Request
Business Library stacks
HC110 C6 T47 1975 Available Request
Business Library stacks
HC110 C6 T47 1975 Available Request
Other Authors Becker, Helmut, 1937-
Engledow, Jack, 1931-
Subjects Advertising.
Consumer education -- Germany (West)
Consumer education -- United States.
Consumer education.
Consumers -- Germany (West)
Consumers -- United States.
Germany (West)
United States.
Description xxx, 373 p. illus. 24 cm.
Notes "Published in cooperation with Consumer Research Institute."
Bibliography: p. 365-367.
Geographic Area Germany (West)
United States
Network Numbers (OCoLC)ocm00922714
WorldCat Search OCLC WorldCat


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