Consumer behavior; theory and application [by] John U. Farley, John A. Howard [and] L. Winston Ring.

; Howard, John A ; Ring, L. Winston
Boston, Allyn and Bacon [1974] .

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Other Authors Howard, John A.
Ring, L. Winston.
Subjects Consommateurs -- Modèles mathématiques.
Consommateurs.
Consumer behavior.
Consumers -- Mathematical models.
Consumers.
Motivation research (Marketing)
Motivation, Études de (Marketing)
Verbraucherverhalten.
Series Series of books (Marketing Science Institute)
Description xiii, 274 pages illustrations 24 cm.
Copyright Date [1974]
Notes Includes bibliographical references (pages 263-271).
Network Numbers (OCoLC)877379
(OCoLC)ocm00877379
WorldCat Search OCLC WorldCat
WorldCat Identities Farley, John U.
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