Appraising the economic and social effects of advertising: a review of issues and evidence. Prepared by Michael Pearce, Scott M. Cunningham [and] Avon Miller under the supervision of Robert D. Buzzell [and] Stephen A. Greyser.

; Miller, Avon ; Marketing Science Institute ; Cunningham, Scott M. (Scott MacDuffee) ; Buzzell, Robert D. (Robert Dow), 1933- ; Greyser, Stephen A
[Cambridge, Mass.] : [Marketing Science Institute], 1971.

Location Call Number Status Consortium Loan
WRLC Shared Collections Facility
HF5827 .P4 Off-site
Other Authors Cunningham, Scott M.
Miller, Avon.
Buzzell, Robert D. 1933-
Greyser, Stephen A.
Marketing Science Institute
Subjects Advertising.
Series Marketing Science Institute. Staff report.
Description 1 volume (various pagings) : illustrations ; 28 cm
Copyright Date 1971.
Notes Includes bibliographical references.
Network Numbers (OCoLC)ocm00759746
WorldCat Search OCLC WorldCat


Export citation to: RefWorks