The mechanical bride: folklore of industrial man.

New York, Vanguard Press [1951] .

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Subjects Advertising -- Psychological aspects.
Consommateurs -- États-Unis.
Consumers -- United States.
Psychologie sociale.
Social psychology.
United States.
Description 157 pages illustrations 28 cm
Copyright Date [1951]
Summary "This brilliant and witty approach to the contemporary scene revolutionized the study of communication theory in our time. Marshall McLuhan's famous pronouncement that 'the medium is the message' is revealed, in this seminal work, by the 'media' themselves--the original advertisements; the contemporary heroes from Tarzan to Superman; the executive gimmicks of 'know how' and 'plain talk' that constitute the folklore of industrial man. Professor McLuhan's penetrating and probing approach has invaluable insights for all readers--general reader or educator, management man or creative writer--indeed, for every consumer or creator in every field. ... Long a famous 'underground' work, The mechanical bride is now obviously the book that pointed the way toward untangling the complicated web of today's communications."--Jacket.
Contents Front page -- Nose for news -- The Ballet Luce -- The revolution is intact -- Deep consolation -- Charlie McCarthy -- The Sage of Waldorf Towers -- Freedom to listen -- Book of the hour -- Roast duck with Jefferson -- Crime does not pay -- Know-How -- Executive ability -- Heading for failure -- Plain talk -- The great books -- Galluputians -- Market research -- Emily Post -- Co-education -- The poor rich -- Men of distinction -- How not to offend -- Li'l Abner -- Orphan Annie -- Bringing up father -- Blondie -- The bold look -- From top to toe -- Looking up my son -- Eye appeal -- Woman in a mirror -- Husband's choice -- Magic that changes mood -- The drowned man -- The voice of the lab -- Love-goddess assembly line -- The mechanical bride -- Superman -- Tarzan -- The corpse as still life -- From Da Vinci to Holmes -- First breakfast at home -- Understanding America -- Freedom -- American style -- Cokes and cheesecake -- Love novice -- The law of the jungle -- Education -- I'm tough -- What it takes to stay in -- Murder the umpire -- I am the Bill of Rights -- The tough as Narcissus -- Bogart hero -- Pollyanna digest -- Money in comics -- Corset success curve -- Horse opera and soap opera.
Geographic Area United States
Network Numbers (OCoLC)758525
WorldCat Search OCLC WorldCat
WorldCat Identities McLuhan, Marshall, 1911-1980.
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