cover image

The responsive chord.


[1st ed.].. Garden City, N.Y., Anchor Press [1973] .
ISBN 0385088930, 9780385088930

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George Washington
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HM 258 .S32 Available Request
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George Mason
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Howard
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Subjects Advertising -- Psychological aspects.
Communication -- Aspect social.
Communication -- Social aspects.
PubliciteĢ -- Aspect psychologique.
Description xv, 173 pages illustrations 22 cm
Copyright Date [1973]
Contents The resonance principle in communication -- How to strike a responsive chord -- The new communication environment -- Hard sell, soft sell, deep sell -- The inside of the outside -- Education in the global village -- Sounds in the city -- Some applications.
Network Numbers (OCoLC)747220
(OCoLC)ocm00747220
WorldCat Search OCLC WorldCat
WorldCat Identities Schwartz, Tony.
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