Advertising media; creative planning in media selection [by] Lyndon O. Brown, Richard S. Lessler [and] William M. Weilbacher.

; Lessler, Richard S ; Weilbacher, William M
New York, Ronald Press Company [1957] .

Location Call Number Status Consortium Loan
WRLC
Shared E-Resources Collection - Available to All
HathiTrust
American
WRLC Shared Collections Facility
HF5823 .B732 Off-site
Request
Other Authors Lessler, Richard S.
Weilbacher, William M.
Subjects Advertising.
Market surveys.
Description 395 pages illustrations 24 cm.
Copyright Date [1957]
Network Numbers (OCoLC)00721738
(OCoLC)721738
WorldCat Search OCLC WorldCat

Services

Export citation to: RefWorks