Mass communications : a book of readings / selected and edited by ... Wilbur Schramm.

; Stanford University. Institute for Communication Research
2d ed.. Urbana : University of Illinois Press, 1960.

Location Call Number Status Consortium Loan
George Washington
Mt. Vernon campus stacks
P90 .S37 1960 Available Request
LIB stacks
P90 .S37 1960 Available Request
WRLC Shared Collections Facility
P90 .S37 1960 Off-site
UNIV General stacks
384 S37m 1960 Available Request
George Mason
Fenwick stacks
P90.S3 M3 Available Request
Off-Campus Shelving
P90 .S37 1960 Available Request
Other Authors Stanford University. Institute for Communication Research.
Subjects Communication.
Comunicacao De Massa.
Mass media -- Social aspects.
Description 695 pages : illustrations ; 24 cm
Copyright Date 1960.
Notes "Selections ... have been used and tested in the Stanford Institute for Communication Research."
Includes bibliographical references and index.
Also issued online.
Contents The development of mass communication -- A brief chronology of mass communication -- The natural history of the newspaper / Robert E. Park -- The rise and place of the motion picture / Terry Ramsaye -- The growth of American radio / Llewellyn White -- Ragtime to riches / Llewellyn White -- The growth of international communications / Llewellyn White, Robert D. Leigh -- The international news-gatherers / Llewellyn White, Robert D. Leigh -- The growth of television / Leo Bogart -- The growth of literacy in America -- The structure and function of mass communications -- The structure and function of communication in society / Harold D. Lasswell -- Communication systems and social systems / Daniel Lerner -- The day / Henry Justin Smith -- A day in the making of a movie / Lillian Ross -- How a television commercial is made / General Electric Review -- A memorandum / The Gatekeeper -- Social control in the news room / Warren Breed -- Tables on mass communications in the United States -- Control and support of mass communications -- Freedom and restraint : a short history / Edward P. Cheyney -- Communications and government / Fred S. Siebert -- The press, propaganda, and pressure groups / Ralph D. Casey -- The problem of newspaper monopoly / Raymond B. Nixon -- The economic effects of advertising / Neil H. Borden -- Tables on the cost and support of mass media -- The communication process -- The communication process and general semantic principles / Wendell Johnson -- Psychological barriers to communication / Daniel Katz -- Some cultural approaches to communication problems / Margaret Mead -- The two-step flow of communication / Elihu Katz -- The content of mass communications -- Trends in newspaper content / Frank Luther Mott -- An analysis of themes and plots in motion pictures / Martha Wolfenstein, Nathan Leites -- The world of the daytime serial / Rudolf Arnheim -- Values in mass periodical fiction, 1921-1940 / Patricke Johns-Heine, Hans H. Gerth -- Tables on radio and television content -- The devices of propaganda / Alfred McClung Lee, Elizabeth Bryant Lee -- The formula for readability / Rudolf Flesch -- The audiences of mass communication -- The communications behavior of the average American / Paul F. Lazarsfeld, Patricia Kendall -- Age, education, and economic status as factors in newspaper reading / Wilbur Schramm, David M. White -- Portrait of the book reader as depicted in current research / Lester Asheim -- Beginnings of media use among children -- Tables on television and radio audiences -- Effects of mass communications -- The world outside and the pictures in our heads / Walter Lippmann -- The effects of reading / Douglas Waples, Bernard Berelson, Franklin R. Bradshaw -- Mass communication, popular taste and organized social action / Paul F. Lazarsfeld, Robert K. Merton -- Radio and printed page as factors in political opinion and voting / Paul F. Lazarsfeld, Bernard Berelson, Hazel Gaudet -- Communications and public opinion / Bernard Berelson -- The unique perspective of television and its effect : a pilot study / Kurt Lang, Gladys Engel Lang -- Consensus and mass communication / Louis Wirth -- Responsibility for mass communications -- The public arts : our rights and duties / Gilbert Seldes -- Television and the patterns of mass culture / T.W. Adorno -- Recommendations of the Commission on Freedom of the Press : toward a free and responsible press -- Endowed, government-owned, or responsible newspapers? / Nelson Antrim Crawford -- Canons of journalism / American Society of Newspaper Editors -- The Production Code / Motion Picture Association of America -- The Television Code of the National Association of Broadcasters -- Who is responsible for the quality of mass communications? / Wilbur Schramm.
Network Numbers (OCoLC)710723
WorldCat Search OCLC WorldCat
WorldCat Identities Schramm, Wilbur, 1907-1987,
Publication timeline, list of works, related names and subjects and other information


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