cover image

Introduction to marketing management; text and cases [by] Stewart H. Rewoldt, James D. Scott [and] Martin R. Warshaw.

; Scott, James Dacon ; Warshaw, Martin R
Rev. ed.. Homewood, Ill., R. D. Irwin, 1973.
ISBN 0256014426

Location Call Number Status Consortium Loan
WRLC Shared Collections Facility
HF5415.13 .R4 1973 Off-site
Van Ness stacks
HF5415.13 .R4 1973 Available Request
Other Title Marketing management.
Other Authors Scott, James Dacon.
Warshaw, Martin R.
Subjects Marketing -- Management -- Case studies.
Marketing -- Management.
Description xv, 825 p. illus. 24 cm.
Notes On spine: Marketing management.
Includes bibliographical references.
Network Numbers (OCoLC)00609382
WorldCat Search OCLC WorldCat


Export citation to: RefWorks