The story of advertising.

New York, Ronald Press Company [1958] .

Location Call Number Status Consortium Loan
George Washington
Gelman stacks
HF 5811 .W6 Available Request
LIB stacks
HF5811 .W6 Available Request
Mullen Library stacks
HF5811 .W87 Available Request
Lauinger stacks
HF5811 .W6 Available Request
Subjects Advertising -- History.
Description 512 pages illustrations 23 cm
Copyright Date [1958]
Notes Includes bibliographical references.
Contents What is advertising? -- Strawberries red and cherries in the rise: cries, signs and cards -- Houghton, Addison, Steele: early English newspaper advertising -- Benjamin Franklin, advertising man: early American advertising -- Dr. Johnson, the Times, and Matthew Carey: eighteenth-century England -- New York, Philadelphia, and New England: American newspapers after 1800 -- Nineteenth-century English advertising and its magazine critics -- Origins of the advertising agent -- Phineas Taylor Barnum: "I thoroughly understood the art of advertising ..." -- Mid-nineteenth-century and Civil War advertising -- John Wanamaker: "advertising experts ... an irresistible power" -- The magazines succumb to advertising -- Cyrus H.K. Curtis: "advertising is the essence of public contact" -- Bacon, tea, and soap: Thomas Lipton and Thomas Barratt -- Impresarios, agents, and scribes -- Rhymes and rhymesters -- Folk characters and slogans -- Bonebreakers and safeties: bicycle advertising -- The Chicago discipline -- Duryea to Model T: early automobile advertising -- Repentance and reform -- The role of advertising in World War I -- Advertising unlimited: the 1920's -- A new medium: the debut of radio -- The combines assault on advertising in the 1930's -- Advertising's counter-attack -- Advertising as a weapon in World War II -- The modern advertising agency -- The newer advertising -- Summary and conclusion.
Genre History.
Network Numbers (OCoLC)586109
WorldCat Search OCLC WorldCat
WorldCat Identities Wood, James Playsted, 1905-
Publication timeline, list of works, related names and subjects and other information


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