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The marketing research process; a managerial approach to purchasing relevant information for decision making [by] Keith K. Cox and Ben M. Enis.

; Enis, Ben M., author
Pacific Palisades, Calif., Goodyear Pub. Company [1972] .
ISBN 0876205449, 9780876205440

Location Call Number Status Consortium Loan
George Washington
WRLC Shared Collections Facility
HF 5415.2 .C649 Off-site
WRLC Shared Collections Facility
HF5415.2 .C67 Off-site
George Mason
Fenwick stacks
HF5415.2 .C6M3 Available Request
Off-Campus Shelving
HF5415.2 .C649 Available Request
Other Authors Enis, Ben M.,
Subjects Decision making.
Marketing research.
Description xiv, 622 pages illustrations 25 cm
Copyright Date [1972]
Notes Includes bibliographical references.
Network Numbers (OCoLC)579036
WorldCat Search OCLC WorldCat
WorldCat Identities Cox, Keith Kohn.
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