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A business and its beliefs; the ideas that helped build IBM.

New York, McGraw-Hill [1963] .
ISBN 0070684863, 9780070684867

Location Call Number Status Consortium Loan
George Washington
Gelman stacks
HD 9999 .B94 I57 DUE 01-31-2018
LIB stacks
HD9999.B94 I57 Available Request
LIB stacks
HD9999.B94 I57 Available Request
George Mason
Fenwick stacks
HD9999.B94 I6 W3 Available Request
Off-Campus Shelving
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Subjects Ciencia Da Computacao Ou Informatica.
International Business Machines Corporation.
Series McKinsey Foundation lecture series.
Description 107 pages 21 cm.
Copyright Date [1963]
Contents First published in 1963, IBM CEO Thomas Watson Jr.'s A Business and Its Beliefs gave readers an unprecedented look inside IBM's executive offices. Watson -- son of IBM's founder -- candidly discussed how the company clung to its values during the first great technological shift, and how this refusal to compromise became IBM's strength. He also became one of the first CEOs to question business's place and responsibility in society, and openly discuss how firms could meet expanding social expectations while still turning a profit. The groundbreaking ideas in this book still resonate with today's managers. This newly published edition reintroduces Watson's ideas to a new generation of decision-makers in search of IBM-style standards for their own organizations. A to-the-point examination of the values and beliefs that built and sustained IBM, its message is as valuable today as it was four decades back -- and will once again strike a resounding chord with executives everywhere.
Network Numbers (OCoLC)497254
WorldCat Search OCLC WorldCat
WorldCat Identities Watson, Thomas J., 1914-1993.
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