Market segmentation; the basis for new product innovation and old product renovation.

[New York] American Management Association, Marketing Division [1968] .

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Location Call Number Status Consortium Loan
LIB stacks
Nos.103-110 bound together. For circ status search k=BCW7006
HD21 .A64 no.109 Request
Subjects Market segmentation.
Marketing research.
New products.
Series A.M.A. management bulletin (1967) ; no.109.
Description 28 p. illus. 28 cm.
Network Numbers (OCoLC)00433987
WorldCat Search OCLC WorldCat


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