Market segmentation; the basis for new product innovation and old product renovation.

[New York] American Management Association, Marketing Division [1968] .

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Subjects Market segmentation.
Marketing research.
New products.
Description 28 pages illustrations 28 cm.
Copyright Date [1968]
Network Numbers (OCoLC)00433987
WorldCat Search OCLC WorldCat
WorldCat Identities Hanan, Mack.
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