Market segmentation; the basis for new product innovation and old product renovation.


[New York] American Management Association, Marketing Division [1968] .

Request this title through Interlibrary Loan

Location Call Number Status Consortium Loan
American
LIB stacks
Nos.103-110 bound together. For circ status search k=BCW7006
HD21 .A64 no.109 Request
Subjects Market segmentation.
Marketing research.
New products.
Description 28 pages illustrations 28 cm.
Copyright Date [1968]
Network Numbers (OCoLC)00433987
(OCoLC)433987
WorldCat Search OCLC WorldCat
WorldCat Identities Hanan, Mack.
Publication timeline, list of works, related names and subjects and other information

Services

Export citation to: RefWorks