Measuring and evaluating public relations activities.

[New York], [American Management Association, General Management Division], [1968] .

Location Call Number Status Consortium Loan
George Washington
WRLC Shared Collections Facility
HD 28 .A4 no.110 (show me on map) Off-site
LIB stacks
Nos.103-110 bound together. For circ status search k=BCW7006
HD21 .A64 no.110 Request
Other Authors American Management Association. General Management Division.
Subjects Public relations.
Description 30 pages 28 cm.
Copyright Date [1968]
Contents Measuring public relations results / J.T. Cunningham -- Bench-mark studies of attitudes and awareness among target audiences / J.L. Palshaw -- MONY, computers, and publicity management / J.E. Schoonover and I. Schultz -- Measurement of publicity effectiveness by inquiry analysis / C. Ruff -- External house publication measurement : a case history of Aramco world / B.W. Roper -- Printed material readership measurement / T. Weber, Jr. -- How to make company publications more persuasive / P.I. Lyness.
Network Numbers (OCoLC)432495
WorldCat Search OCLC WorldCat


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