Measuring and evaluating public relations activities.
|Location||Call Number||Status||Consortium Loan|
WRLC Shared Collections Facility
|HD 28 .A4 no.110 (show me on map)||
Nos.103-110 bound together. For circ status search k=BCW7006
|HD21 .A64 no.110||Request|
American Management Association. General Management Division.
30 pages 28 cm.
Measuring public relations results / J.T. Cunningham -- Bench-mark studies of attitudes and awareness among target audiences / J.L. Palshaw -- MONY, computers, and publicity management / J.E. Schoonover and I. Schultz -- Measurement of publicity effectiveness by inquiry analysis / C. Ruff -- External house publication measurement : a case history of Aramco world / B.W. Roper -- Printed material readership measurement / T. Weber, Jr. -- How to make company publications more persuasive / P.I. Lyness.
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