The toadstool millionaires; a social history of patent medicines in America before Federal regulation.

Princeton, N.J., Princeton University Press, 1961.

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Subjects Nostrums -- History.
Patent medicines -- Law and legislation -- United States.
Patent medicines -- Law and legislation.
Patent medicines.
Spécialités pharmaceutiques -- Droit -- États-Unis.
Spécialités pharmaceutiques.
United States.
Description xii, 282 pages illustrations, portraits, facsimiles 23 cm
Copyright Date 1961.
Notes Includes bibliographical references.
Summary This book is about the history of proprietary medicines in America, from the early 18th century appearance of patented brands from England to the early 20th-century enactment of national legislation to restrain abuses in the packaged medicine industry. The author traces the development of patent medicine promotion and criticism, relating it to broader trends in health, education, journalism, marketing, and government.
Contents "At the sign of Galen's head": English patent medicines in colonial America -- Galvanising trumpetry: American independence in the realm of pseudo-medicine -- Vials and vermifuges: the expansion of American nostrums during the early 19th century -- "The old wizzard." Thomsonianism, a democratic system of patented medication -- Hercules and hydra: the first significant critique of patent medicines -- Purgation unlimited: patent medicines and the press -- "To arms! to arms!!" and after: the Civil War, its aftermath, and the great boom -- The great outdoors: patent medicine advertising by paint and poster -- St. George and the dragon: the patent medicine almanac -- "A microbe is a microbe": quackery and the germ theory -- The pattern of patent medicine appeals: an analysis of the psychology of patent medicine advertising -- Medicine show: the linking of entertainment to nostrum promotion -- "The great American fraud": acceleration of the patent medicine critique -- Dr. Wiley's law: the passage of the pure food and drugs act of 1906 -- Half a century later: sobering continuities in the realm of patent medicines.
Geographic Area United States
Network Numbers (OCoLC)405144
WorldCat Search OCLC WorldCat
WorldCat Identities Young, James Harvey.
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