Successful television and radio advertising [by] Gene F. Seehafer [and] Jack W. Laemmar.

; Laemmar, Jack William, 1910-
New York, McGraw-Hill, 1959.

Location Call Number Status Consortium Loan
WRLC Shared Collections Facility
HF5415.M24 v.1 1959 Off-site
Van Ness stacks
HF6146.R3 S42 1959 Request
Other Authors Laemmar, Jack William, 1910-
Subjects Radio advertising.
Television advertising.
Description 648 p. illus. 24 cm.
Notes Successor to the authors' Successful radio and television advertising, published in 1951.
Network Numbers (OCoLC)00377741
WorldCat Search OCLC WorldCat


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