How to plan and execute the marketing campaign; strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42 classic case histories in modern marketing, by Craig S. Rice.

Chicago, Dartnell [1966] .

Location Call Number Status Consortium Loan
WRLC Shared Collections Facility
HF5415.1 .R5 Off-site
Van Ness stacks
HF5415.1 .R5 Request
Subjects Marketing.
Test marketing.
Description 178 pages 29 cm.
Copyright Date [1966]
Network Numbers (OCoLC)00372369
WorldCat Search OCLC WorldCat
WorldCat Identities Rice, Craig S.
Publication timeline, list of works, related names and subjects and other information


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